FASHION CONFESSIONS: CARMEN HAID Founder of Atelier-Mayer

Carmen Haid has worked in fashion PR for over a decade representing several luxury brands including Céline, Tommy Hilfiger and YSL. But in 2008 she gave it all up to pursue a long time passion for vintage and the desire to pass it on. From this ATELIER-MAYER was born, a concept dedicated solely to the global phenomenon of 20th-century vintage shopping. This luxury e-boutique is also a gallery showroom in London for vintage fashion lovers, collectors, students, designers and artists. The inspiration for both the brand and its name came from Carmen’s late grandmother, Klaudia Mayer, an Austrian haute couture tailor in the 20s.

Photography by Chris Tubbs

Carmen and I go way back, we first met in 2002 while she was at the French label Céline and I was at The Telegraph Magazine. This trés chic mother of three was kind enough to share her FASHION CONFESSIONS with me.

WHAT’S YOUR FASHION ADDICTION?
Vintage fashion and accessories

HOW WOULD YOU DEFINE LONDON'S FASHION STYLE?
Quirky, eclectic and fun

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?
Classic elegance with a funky twist

WHAT’S THE MOST PRIZED POSSESSION IN YOUR CLOSET?
My late grandmother's clothes collection

WHAT DOES FASHION MEAN TO YOU?
Fashion is fast, you need to live and breathe it to keep up with it. That's why I like in particular vintage it is beyond fashion and withstands time.

BEST BEAUTY TIP YOU’VE EVER RECEIVED?
For super soft hands, wash them with champagne